Beit Avi Chai presents "Deep in the Soil": A new interpretation of JNF posters.
In cooperation with the Research Institute for the History of JNF-KKL and the Holon Institute of Technology
An exhibition of posters - new interpretations to JNF posters from the nineteen-thirties through the present.
This fascinating and lively exhibition of young artists, students at the Holon Institute of Technology, examines the Zionist values and the meaning of Jewish life as reflected in JNF posters over the years and wonders about their significance in our own day.
The students' work was supervised by Yossi Lemel.
Curators:
Tamir Shefer, head of the Media Department, Holon Institute of Technology
Yossi Lemel, artist, designer, curator, co-owner of Lemel-Cohen Creative Advertising, Ltd.
Exhibitors: Noi Gavishi, Hila Albocher, Noi Naveh, Shira Piller, Itai Hershkovitz, Adi Paz, Sahar Chafuta, Ben-Zion Binder, Assaf Singer, Adi Kalderon, Keren Apias, Amir Levi, Dana Karmel.
Opening hours: Sunday to Thursday: 10 AM to 7 PM; Fridays and holiday eves: 10 AM to 2 PM.
Admission free.
Opening:
Wednesday, May 29, 7:30 PM
Remarks by:
David Rozenson-director, BEIT AVI CHAI
Yehiel Leket-chairman, the Research Institute for the History of JNF-KKL
Yossi Lemel-artist, curator, designer, and project director
Musical accompaniment-the Criminal Project band
* The event will include a sale of vintage JNF products-old posters, along with new cards and posters and other products.
Admission free, but prior registration required, at tel. 02-6215300 until May 26, 2013.
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